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    New Brand: YPITS

    YPITS is a fashion brand founded by people who have worked in all corners of the industry. The ambition is to create something that is both easy and exclusive. YPITS stands for Your Place In The Sun and describes a place where you’re totally comfortable and relaxed. A place you can identify with so much it becomes part of who you are.

    André Bånghäll / Emil Leonardi / Fightbox / Slussen, Sthlm

    Thomas Larm / Johan Olsson / Henry Apler / Head to Throat / Sickla, Sthlm

    Pouria Rezapour / Café Lilla P / Östermalm, Sthlm

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    Tags: #newbrand #ypits

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